NewsMax.com: Inside Cover Story
Just three days after Rush Limbaugh made his radio show available via podcasting, he's already declared that he's the "hottest thing" in the growing Internet technology. Podcasting is delivering audio content to iPods and other portable media players on demand, so users can listen to the talk or music whenever they want to.It essentially can turn anyone with the right equipment into a "personal radio station," and it's spreading rapidly because of the growing popularity of MP3 players and the desire for content beyond what is offered on commercial radio.
Rush joined the podcasting revolution on June 3 by offering his show through his Rush 24/7 site, rushlimbaugh.com.
Three days later, Apple computers chief Steve Jobs spoke about podcasting at a San Francisco conference of software developers.
And on his Rush 24/7 site, Limbaugh had this to say about Jobs' speech:
"Jobs did a little bit on podcasting to 3,000 people out there in some hotel in San Francisco. He talked about podcasting and how everybody is doing it. He said, 'Even the professionals are doing it.'
"A big list of professionals went up there on the screen behind him on the stage, giant, giant projection screen, and there was one name of one individual involved in podcasting, and it was mine.
"Jobs made one mistake. 'Podcasting is the hottest thing in radio.' That's not the way to put this. I am the hottest thing in podcasting. The program is the hottest thing in podcasting.
"This is the hottest thing in radio and this is the hottest thing in podcasting, and people that are not in this business and still learning about it will eventually have the truth come their way."
Rush has been a pathfinder in new media. His syndicated national show launched in the 1980s was the first major national success on the AM dial.
He followed that with the first successful print newsletter for a radio host, and his Web site, complete with a live cam, is said to be one of the great success stories of the Web.
If Rush's previous success in blazing new media trails is any indication, podcasting may prove to be another smash hit.
posted by Utahsaint @ 2:33 PM
11 Comments:
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