Defining Podcasting
"Podcasting" is a web-based broadcast medium. Audio files (most commonly in MP3 format) are made available online in a way that allows software to automatically detect the availability of new files (generally via RSS), and download the files for listening at the user's convenience.
The word "podcasting" is a portmanteau of the words
iPod and
broadcasting. A podcast is like an audio magazine subscription: a subscriber receives regular audio programs delivered via the internet, and can listen to them at their leisure.
Podcasts differ from traditional internet audio in two important ways. In the past, listeners have had to either tune in to web radio on a schedule, or they have had to search for and download individual files from webpages. Podcasts are much easier to get. They can be listened to at any time because a copy is on the listener's computer or portable music player (hence the "pod" in "podcasting"), and they are automatically delivered to subscribers, so no active downloading is required.
Podcasting is functionally similar to the use of timeshift-capable digital video recorders (DVRs), such as TiVo, which let users record and store television programs for later viewing.
Electronic Design PodcastsThe Electronic Design audience is passionate about learning all there is to know in the EE market. The Electronic Design Podcast show is an audio program designed for the EE audience and presented by our industry leading editorial team.
Why Podcasting is effective for sponsors:·Gain access to the ED Database – we drive decision makers to your Podcast via email, web and print.
·ED Editors discuss important issues, technical discussions and round-table events
·Subscribers automatically download the Podcast to their PC / Portable Device.
ContentWorking with the Electronic Design editorial team, together we create a technical audio program designed for the Electronic Design audience. The audio program lasts for 5 minutes and allows for 2 x 30 second commercials from the sponsor.
The topic of the Podcast is customized for the sponsor - we recommend not using the Podcast as an “infomercial”.
"Podcasting" is a web-based broadcast medium. Audio files (most commonly in MP3 format) are made available online in a way that allows software to automatically detect the availability of new files (generally via RSS), and download the files for listening at the user's convenience.
The word "podcasting" is a portmanteau of the words
iPod and
broadcasting. A podcast is like an audio magazine subscription: a subscriber receives regular audio programs delivered via the internet, and can listen to them at their leisure.
Podcasts differ from traditional internet audio in two important ways. In the past, listeners have had to either tune in to web radio on a schedule, or they have had to search for and download individual files from webpages. Podcasts are much easier to get. They can be listened to at any time because a copy is on the listener's computer or portable music player (hence the "pod" in "podcasting"), and they are automatically delivered to subscribers, so no active downloading is required.
Podcasting is functionally similar to the use of timeshift-capable digital video recorders (DVRs), such as TiVo, which let users record and store television programs for later viewing.
